Over 5 million under-16 accounts deactivated, and yet kids still surf social platforms like nothing happened. That disconnect is why Australia just doubled the potential fines for tech firms that don't enforce the country's child social media ban.
5 Million Deletions Didn't Fix the Problem
Australia's government handed down the penalty hike after its own evidence showed limited impact on actual teen usage. The new regime doubles whatever penalty was on the table before — exact figures are tied to revenue, but the message is clear: the old number wasn't biting. Regulators now get expanded powers to compel companies to prove their age verification efforts, not just claim they have them.
Prime Minister Albanese didn't mince words: big tech isn't doing enough. The 5 million deactivated accounts sounds like a win until you read the studies showing easy circumvention of those age checks. A determined 14-year-old with a parent's ID or a VPN can still walk right in.
Enforcement Gets Teeth, Not Just Threats
The shift means platforms like Meta, TikTok, and Snap now face real audit risk. Instead of self-reporting removal numbers, they'll have to demonstrate actual barriers to underage access. That's a radically different compliance burden — one that might finally force investment in robust age estimation, not just checkbox pop-ups.
Whether facial age estimation or ID verification scales to tens of millions of users remains an open engineering challenge. But Australia just made it expensive not to try. Other jurisdictions watching this will be taking notes: fiddling with teen access numbers while kids keep logging in is no longer a viable strategy.
Source: Australia toughens kids' social media ban, doubles potential penalties for tech firms
Domain: economictimes.indiatimes.com
Comments load interactively on the live page.